Designing websites around real users

The article

Beyond pretty pages

A good-looking site only works when it is built around real users. This article shows how accessibility, clear navigation and honest visuals turn a good-looking site into one that actually converts.

Start with real tasks: what are visitors trying to do, and what stands in their way? Map those journeys, then remove every step that doesn't serve them. Bake in contrast, keyboard support and readable type so nobody is locked out — accessibility improvements lift usability for everyone.

Finally, measure: watch where users hesitate, test alternatives, and iterate — because a beautiful page nobody can use is just decoration.