Creative campaign

Overview

A launch with a deadline

Harbor Street Events came with a bold idea, five weeks to launch, and no visual identity at all. The campaign needed a look loud enough to earn attention and a site simple enough to convert it.

Working in weekly sprints, I created the campaign identity, art direction and a one-page launch site with pledge and newsletter flows.

Approach

How it came together

• Rapid identity sprint: name lockup, palette and type in week one
• Single-page site architected around one action: join the campaign
• Shareable social assets in every supporter touchpoint
• Launch-day support and real-time tweaks as traffic spiked

Deliverables

What shipped

Campaign identity, launch site with signup flows, social asset pack, and a press kit. Everything was designed to be remixable — supporters could share the campaign in their own voice without breaking the brand.

Outcome

Noise, on schedule

The campaign launched on time with a coherent identity across site, social and press — and a signup flow that turned launch-day attention into a lasting supporter list.