PulseFit

Overview

Energy, distilled into a brand

PulseFit arrived with a powerful training method and a forgettable look. The challenge: build an identity and site that convert visitors into trial members while standing apart in a crowded fitness market.

I led the engagement end to end — positioning, logo suite, art direction and a fast marketing site with class schedules, trainer profiles and trial signup flows.

Approach

How it came together

• Discovery workshops with coaches and members to find the brand's voice
• Bold condensed identity system built for motion and merchandise
• Conversion-first site: trial CTA visible on every screen
• Launch kit with social templates the team runs themselves

Deliverables

What shipped

Full logo suite and guideline sheet, a six-page responsive marketing site, class-booking integration, and a social starter kit. The site loads in under two seconds on mobile and the team updates schedules without touching code.

Outcome

A brand with a pulse

Post-launch, PulseFit reported stronger trial signups and a consistent look across gym, web and social for the first time. The identity system now carries every new location they open.