EcoCart

Overview

A shop that sells the mission

EcoCart Co.'s products had loyal fans but the store leaked buyers: slow pages, a five-step checkout and no story behind the goods. The brief was to rebuild the shopping experience around transparency and speed.

I redesigned the catalogue, product pages and checkout, then built the new storefront on a fast static foundation with clean, maintainable code.

Approach

How it came together

• Funnel audit that found the three biggest drop-off points
• Product storytelling: sourcing and impact on every page
• Two-step checkout with guest purchase and clear shipping
• Performance budget: sub-two-second loads on mid-range phones

Deliverables

What shipped

Complete storefront redesign, streamlined checkout, product-page templates the team reuses for every launch, and documentation for day-to-day updates. Mobile traffic finally converts as well as desktop.

Outcome

Friction removed

With fewer checkout steps and faster pages, EcoCart Co. saw cart abandonment fall and repeat purchases rise within the first quarter after launch — without spending more on acquisition.